How Much Shall Hotel Businesses Spend on SEO Services

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Every year hotel business around the globe spend millions of Dollars on marketing and brand building, and consequently they all face a similar dilemma- how best they can spend this money, ensuring the highest possible return on their investment. Given that marketing options have diversified tremendously in the last decade, and now include E-Marketing, Mobile Marketing, E-Mailers, paid SEO and PPC services, apart from marketing in traditional print, radio, and broadcast media, determining your priorities, is never an easy call.

This article sketches out in brief, why E-Marketing, and SEO services in particular must bag a big chunk of your overall budget for marketing?

Why E-Marketing?

Since, different businesses have different target audiences, a single all weather seo companies strategy will never do for everyone. Before specifying budget for marketing, one must ask himself the following questions:
Who are your target audiences?

How best you can reach your target audiences, via traditional print or broadcast media, or via the digital media?

Once the medium is decided, ask which is the best strategy to convert your audience into your clients?

Studies show that 8 out of 10 people use Google to garner information about their travel destinations. That means for hospitality industry choices are simple. To reach them Hoteliers must spend on E-Marketing, and fare better on Google search results.

Best E-Marketing practices for Hoteliers

While online marketing is generating higher revenues for the hotels, there is also a flip side to it. eMarketer, a US online magazine found in a recent survey that more than half of these online hotel bookings came through third party Online Travel Agencies (OTA) like Living Social, Snap Deals, Make My Trip, Trip Advisor, etc. These third party OTA not only corner a big share of hotel profits as their commission, they also make the home website of hotels obsolete, and harms their brand credibility by offering frequently changing deals (sometimes changing on a day to day basis). Experts feel that while OTA may generate higher traffic and revenues, in the long run there is no alternate, but to devise ways of bringing prospective clients and customers directly to the home website, doing away with OTAs altogether.