Anyone who has ever traveled knows that the journey goes much more smoothly with a great map. Likewise, the leadership development journey is a lot more effective when you have a guide that offers a who moved my cheese summary big picture perspective and specific tools to help you reach your destination.

Cracking The Code provides just that. It decrypts three essential leadership secrets and delivers the insights and tools you need to lead your people to high performance.
What Is It?

You can learn to be a more effective leader, and you don’t have to be a crazed monk to get the job done. Based on his years of experience working with leaders, author Alain Hunkins discovered a set of valuable principles that can help you achieve leadership mastery. In Cracking the Leadership Code, he shares these leadership keys: Connection, Communication, and Collaboration.

Whether you are an experienced leader or just starting out in your career, this book will help you to accelerate your development and reach your full leadership potential. You will gain a new operating model for organizational leadership and have a tool kit to establish proactive leader-follower relationships. This book is the result of Hunkins’ insights, experiences, research and data gleaned from working with leadership clients in organizations such as Wal-Mart, Pfizer, General Electric, State Farm Insurance, and IBM.
Part I: Context

The leadership challenges we face in the 21st century are unprecedented and require a completely new operating model. This leadership model is proactive, based on the interconnected elements of Connection, Communication, and Collaboration.

Healthcare leadership is complex and requires a human-centered approach that is focused on discovering and sustaining purpose. Changing demographics, a shift from volume to value, and the need for better patient outcomes and metrics are among many factors transforming this workplace.

Alain Hunkins is a highly sought after speaker, consultant, trainer and coach who helps high achieving people become the leaders they want to be. He has facilitated more than 2,000 leadership development seminars in 25 countries and his clients include Wal-Mart, Pfizer, Citigroup, General Electric, State Farm Insurance, IBM, and Microsoft. He is also a faculty member of Duke Corporate Education. He is the author of CRACKING THE LEADERSHIP CODE: Three Secrets to Building Strong Leaders.
Part II: Connection

Whether you are a current or aspiring leader, this book is for you. It will help you accelerate your leadership development and unlock the potential in yourself and those who follow you. Alain Hunkins has crafted the material in Cracking The LEADERSHIP BOOKS Code from his insightful experiences working with leaders around the globe and decades of his own leadership experience. It provides a new operating model for organizational leadership and serves as a valuable leadership tool kit that will enable you to establish proactive leader-follower relationships in a dynamic, 21st century economy. The book is anchored in the key principles of connection, communication, and collaboration and helps you to develop your own leadership code. The master keys are: 1. Providing context 2. Connecting with others 3. Communicating effectively 4. Collaborating with people.
Part III: Communication

When leaders are asked what their biggest challenges are, communication is often at the top of the list. It makes sense: Leaders spend 70-90% of their time in group or team interactions every day, and effective communication is the foundation for achieving high performance. But while it may seem obvious, it’s harder than it looks. Effective leadership requires more than simply communicating. It involves communicating with purpose, and it’s a skill that can be learned.

Alain Hunkins, author of Cracking The Leadership Code: Three Secrets to Building Strong Leaders, is a sought-after speaker, trainer, and coach who has helped thousands of leaders across industries and around the world. He is an expert in leadership, teams, and organizational culture. His clients have included Wal-Mart, Pfizer, Citigroup, General Electric, State Farm Insurance, IBM, and Microsoft.

During the course of his career, Hunkins has discovered that many leaders struggle to establish proactive, leader-follower relationships. He believes that this is because they have inherited bad habits from previous generations of leadership. He has identified a set of master keys, or what he calls the leadership code, that can help break these habits and create new opportunities for establishing high-performance leader-follower relationships.

In this video, he unpacks the first of these master keys—the key to connection. He shares how leaders can decrypt the code to build trust and create shared understanding. He also discusses why empathy is one of the most important leadership traits and explains the daily challenges that leaders face when trying to practice this critical soft skill.
Part IV: Collaboration

In successful collaborations, each person assumes that everyone else involved is smart, caring and fully invested. This mindset makes people want to understand why others have differing views. As a result, ideas get full attention and consideration, creative solutions emerge, and judgment gives way to curiosity.

Many organizations try to increase collaboration by naming it a corporate goal, creating opportunities for collaboration, or even by incentivizing collaboration. But merely talking about the need to collaborate is not enough. Leaders need to be proactive in removing obstacles that block collaboration. This may include organizational structure, core systems (like email), and internal processes like CRM and sales tracking. It may also be a result of psychological barriers that keep people from working well together, such as fear, insecurity, and self-centeredness.

One example of a barrier to collaboration is when one person’s actions interfere with another person’s work. For example, when a customer meets with Salesperson A but needs information from Salesperson B, the person often doesn’t pass the information on to B. As a result, the business loses credibility with the customer and potentially misses out on future sales opportunities.

Failure to collaborate doesn’t show up on a balance sheet, but it costs billions in lost revenue and poor service, as well as frustrated employees. With Cracking The Leadership Code as a resource, leaders can determine what specific skills they need to develop and then apply practical tools to establish proactive, leader-follower relationships. The result is a powerful operating model for organizational leadership that helps teams thrive in today’s rapidly changing economy.

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