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People like a “special” price or exclusive offer directed only to them. Most Industrial and Manufacturing equipment buyers are seeking to be told that they are special.

Through a great deal of trial and error writing advertisements for Industrial and Manufacturing Equipment classifieds, I have learned to employ this technique to each and every classified and auction description I create.

Most successful online auction and classified listings are based on the element of…

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From ads that dance or sing to MTV-like commercials, online advertisers are now using a new type of technology called “rich media” to attract consumers.

U.S. Internet advertising revenue will have reached about $12 billion last year, up $3 billion from 2004. Of this, advertisers spent about $1 billion on rich media, up from $800 million in 2003, according to the Interactive Advertising Bureau.

So what exactly is rich media? By definition, it is an online advertising…

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According to the research of authors Al Ries & Laura Ries, there are 22 immutable laws of branding to build a product into world-class brand. However, one of the laws thats always right to any products is The Law of Advertising.

Today, we know that there are a lot of ways to advertise. Advertisement can not help us to buy any thing but it makes us stronger and keeps our market share not fall into our competitors…

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Advertising had long since been a major determinant of a business’ success.This would include the presentation of the product / service to the consumers.What really matters is how it is presented to the target market to be able to capture it.

Whatever the package, the ad media also plays a great role in determining the success of the product or service awareness.

What may be its advantages over other proven medium like the best-selling TV…

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Despite growth of the Internet over the past seven years, the use of toll-free phone numbers in television advertising continues to grow, indicating that the telephone remains a prevalent response tool, according to a recent study.

The 2005 Toll-free Numbers in Television Advertising study, commissioned by 800response, concluded that 35 percent of all television commercials feature phone numbers, and…