SMM or social media marketing (SMM) is undoubtedly one of the more effective methods of marketing available. It's also relatively inexpensive and simple to implement and can be executed in-house by smaller companies or agencies without having to employ an external firm. The only drawback? It's that there are so many different social networks that it's hard to determine which one to choose! And worse than that, there are different strategies for each one, that mean you'll require to develop a…