Having a 360 degree view of your brand and how the public perceives it is more important than ever. Luckily, it’s now far easier than it ever has been with media monitoring. But what are the real and impactful benefits of media monitoring?

You may be lucky (young) enough not to remember the media monitoring of old. Hefty clippings books, sent via post to PR and marketing teams. Pages and pages of manually curated snippets of conversation about campaigns, mentions in the press, even…

Learn about eight benefits of owning cryptocurrency. Here's what you need to know.

Cryptocurrency has become extremely popular over the past few years, but many consumers and investors may be wondering what all the commotion is about. Why would anyone choose cryptocurrency when their local currency works just fine for most things? Why would someone invest in a cryptocurrency?

In fact, there are a lot of advantages to using and investing in cryptocurrency. Here are the top…

1. Automation

Automation is one of the most commonly cited benefits of AI technology, and it has had significant impacts on the communications, transportation, consumer products, and service industries. Automation not just leads to higher production rates and increased productivity in these sectors but also allows more efficient use of raw materials, improved product quality, reduced lead times, and superior safety. Automation can also help to free resources that…

• Mesmerizing bays and beaches

Perhaps the most famous of Marmaris' beaches are Sedir Island, also known as Cleopatra Island. It is the beach where Roman general Marcus Antonius has shipped tons of golden sand over from Egypt for his one and only lover, Queen Cleopatra.

From the crystal clear waters of İçmeler bay and Turunç beach with its citrus trees to the hidden shores of Selimiye, which are perfect for a getaway from all the noise and people, Marmaris' coves and…