What's a hook and why does it matter? Here's the short answer. The title of one's book, article, speech or sales ad is a hook and it's designed to grab the attention of your reader. The longer and right answer simple fact that a hook is the single most important piece of text you're posting to get people shared there . your book, article, speech or sales ad. Your hook is everything. In the event the hook doesn't immediately grab the attention of your reader, nothing else matters. I want to…