If there was an easy means to lure your customers to make more acquisitions while in your store, would certainly you do it? Opportunities are, that you would. The bright side is that there are lots of ways to make that happen-- starting with your check out counter and cash cover

It's here that the shopper goes from simply being a guest in your store to becoming a paying consumer. A check out counter isn't simply an area to pay for things; it's a location to construct your brand,…