SAP CRM consists of 3 core modules.

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Marketing: Marketing module helps the marketing department with customer acquisition. This includes one or more of the following activities

Channel Management: There are many ways through which these services can reach the customer. In SAP CRM terminology, these "ways" are called CHANNELS. And managing these channels is called Channel Management. Examples of channels include Internet, e-mail, Field Applications, e-Commerce, CIC…

InfoObjects are essential to the SAP business intelligence solution. InfoObjects accept and obtain information from the source, then revise and arrange the information into either a standard or unique report. The InfoObject is the smallest building block in SAP BW. It is put to use in InfoProviders (InfoCubes, DSOs, MultiProviders, Queries, etc... ). Picture InfoObjects as very small Lego pieces that when assorted together, make a much bigger Lego formation (InfoProvider). InfoProviders are…