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Consider this situation: a man walking down the street noticed an attractive spring overcoat in a clothiers window. The material, the cut and everything about the overcoat strikes him right. But there is no price card in the window and even though he wonders what the overcoats price is, his interest in the coat is not strong enough to induce him to enter the store and inquire. He is like any other shopper who knows that somewhere along he will see another overcoat just like the one…