New Zealand label Benjamin Alexander is reinventing classic silhouettes

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New Zealand label Benjamin Alexander is reinventing classic silhouettes

PHOTOGRAPHY BY VERONICA CROCKFORD-POUND FOR BENJAMIN ALEXANDER
WORDS BY SERAPHINA NICHOLLS

“I find it hard to speak to what the thinking is behind my clothing because it is so simply who I am.”

Starting an independent, locally-made label came naturally to New Zealand designer Benjamin Alexander. While Benjamin has the feeling his knack for clothes-making came from a genetic predisposition (his sister works on the label with him), it wasn’t until winning the first season of New Zealand’s version of the popular reality TV show, Project Runway, that he decided to focus on the label full-time.

The designer plays around with the tailoring of classic silhouettes by adding details that feel a little unexpected – see its silky maxi skirt in baby blue complete with oversized cargo pockets and a split at the back, or its scoop neck dress that subtly hugs the torso through a hidden corset-style bodice.

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