The effectiveness of texts on the site depends not only on the quality and usefulness of the content, but also on how it is designed. Users recognize the best pages, which were designed by professionals. The width of the text block, the visual structure, and the font are also important. If the first two factors are calculated easily on their own, then you will have to tinker with fonts. You can read about it at https://forvseh.blogspot.com/2023/02/how-to-choose-right-font-in-design.html.