Proteins Powders and Supplements – What’s Trending in 2023?

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The future of our health and fitness is moving towards high tech, yet it’s still grounded in real living. We are surrounded by innovation in every aspect of our lives, our food and beverage choices, fitness, wellness and sleep habits.

The supplement industry is growing at a rapid pace.

58% of adults in the United States take supplements. According to Statista, the average spend per trip on these products is $96.49.

Some of the growth will come from established supplement categories like multivitamins, Vitamin D, and whey protein powder.

From collagen’s continued growth to entirely new categories.

Some of the growth in 2023 will continue to come from established supplement categories like multivitamins, Vitamin D, and whey protein powder.

There are many benefits to using whey protein supplements Vital Proteins Collagen Peptides. Whey protein contains an incredible range of essential amino acids, which are absorbed quickly. They can enhance athletic performance and assist with an increase in lean muscle mass and strength, fat loss and faster recovery from exercise.

There are new supplements popping up all the time, including mushroom coffee and turmeric coffee.

But it’s also clear that we are entering an era in which new categories will continue to emerge:

Sleep gummies have experienced the greatest increase in search growth over the last five years among all supplements. This is likely due to the fact that more people are searching for ways to help with sleep and depression. Sleep gummies have also grown in popularity over the past five years.

Another growing supplement trend is Irish moss, commonly used as a supplement to aid in digestion and fertility.

Turmeric was one of the biggest supplement trends of the last five years.

Coffee is still popular with the health-conscious set. But today’s consumers are looking for more than just a caffeine fix. Mushroom coffee, turmeric coffee, and other new supplements can help you move toward self-care in a tasty way! Mushroom coffee uses powder ground from fungi such as lion’s mane, cordyceps, and chaga. One of the leading mushroom coffee brands, Four Sigmatic, generates eight figures per year.

The demand for collagen grows

Collagen is the most abundant protein in our bodies, present in each tissue and organ. It helps to support our skin, bones and joints, but as we age collagen levels begin to decline.

Collagen supplements are a great way to get more collagen into your diet and they can benefit your skin, hair, nails and joints.

The collagen category is growing largely because collagen has a wide range of applications and use cases. It contains amino acids and proteins, making it a great supplement that helps improve health, including skin and joint health.

Collagen is a type of protein that can help improve skin, hair and joint health. It is available in two forms: bovine (from cattle) and marine (from fish). Marine collagen may be an effective alternative to bovine collagen for those that follow vegetarian diets.

One leading collagen brand is Vital Proteins. Collagen Peptides is a premium supplement with hydrolyzed collagen peptides — sourced from grass-fed, pasture-raised cows — to support hair, nails, skin, bone and joint health. It is easily digested and dissolves in cold or hot liquids, like coffee, smoothies and tea.

Collagen Peptides by Vital Proteins is America’s number one collagen brand.