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With a shifting technological landscape that has relegated television to background noise, advertisers are re-evaluating their needs and looking for new ways to bring their message to the public. Rather than creating entirely new ad campaigns, it’s becoming increasingly important to make the method as memorable as the message.

Wheels America Advertising (WAA) uses mobile billboards to catch the eye of drivers and passersby alike. Vinyl 8-by-14-foot billboards are mounted on…